Fed up with the
Feast-or-Famine Cycle?
I Hear You.
I've Been in the Trenches.
I've walked in your shoes. I know what it's like to:
- Rely on referrals that dry up without warning, leaving your pipeline empty
- Waste hours on tire kickers who want free design advice with no intention of hiring you
- Watch proposals go nowhere the moment you mention your fees
- Be at the coalface delivering pressing deadlines while marketing keeps slipping to the bottom of your priority to-do list
I lived the feast-or-famine cycle. I tried the generic marketing advice—"post on Instagram!" "network more!" and not forgetting "run ads!"—and watched it fail. Because here's the truth: high-ticket design services require a different approach.
Your ideal clients—affluent homeowners planning luxury projects—don't make fifty-thousand-dollar decisions on impulse. They research for months. They need to trust you before they'll even book a consultation. And trust doesn't come from sporadic social media posts. Trust comes from consistent, valuable touchpoints over time.
That's why I founded Hello Pigeon Studio—to be the email marketing specialist the design industry desperately needs.
Why Hello Pigeon Studio is Different:
- I speak your language: 25 years as a designer means I understand your business, your clients, and your challenges
- I'm a specialist, not a generalist: I focus exclusively on email marketing for luxury designers
- You're working with the only one: No other email marketer specializes in garden and landscape designers
- I write copy that connects: Empathy-led messaging that guides your clients through their buying journey
The Solution: Email Marketing That Works on Autopilot
Here's what I realized after 25 years in the design industry: The problem wasn't my design skills. The problem was that marketing required consistency, and I didn't have a system that worked on autopilot while I was at the coalface.
Your ideal clients don't make luxury design decisions overnight. They research for months. They need 15-20 touchpoints with your brand before they're ready to sign a contract. But how can you provide consistent touchpoints when you barely have time to breathe between client deadlines?
That's where email marketing becomes your secret weapon.
It's the only channel that can work systematically—even when you're buried in client work. Once we set up the automation, it nurtures prospects on autopilot, builds familiarity over months, and stays top-of-mind when they're finally ready to hire.
Picture this… You're at the drawing board designing your client's dream home, completely focused on what you do best. Meanwhile, your email system is working hard in the background—nurturing leads, building trust, and filling your pipeline.
No more feast-or-famine. No more marketing slipping off the priority list. No more chasing clients.
What This Means for You:
- Systematic lead nurture that works 24/7, even when you're delivering client projects
- Qualified consultations with prospects who already trust you and understand your true value
- Higher proposal conversion because leads are pre-educated and pre-sold
- Predictable client pipeline that smooths out the feast-or-famine cycle
Instagram can change its algorithm tomorrow and tank your reach. Email subscribers are yours forever. You control the relationship, not a third-party platform. This gives you direct access to your audience and reduces reliance on unpredictable social media algorithms.
Social media posts vanish from the feed within hours—buried by new content and forgotten. Email keeps you visible for months. Your prospects see your message when they're ready to engage, not when the algorithm decides to show it. This is how you stay top-of-mind throughout their entire buying journey, from initial curiosity to signed contract.
Luxury clients take 6-12 months to make hiring decisions and need 15-20 touchpoints before they're ready to commit. Email delivers consistent, valuable touchpoints that build familiarity and trust with every message. When they're finally ready to move forward, you're the obvious choice.
How do you stay top-of-mind without being pushy? Through storytelling. Broadcast emails do what automation can't—they build genuine relationships. We craft engaging stories, share valuable insights, and keep you present throughout your prospects' buying journey. The result? They feel like they already know you before they ever book a consultation.
When done right, email marketing doesn't feel like marketing at all. When you entertain, educate, and add value with storytelling, people actually look forward to opening your emails—just like a handwritten letter from a friend, not junk mail tossed in the trash. This is how you turn subscribers into trusting fans more likely to come off the fence and buy.
Certifications
- Certified Copywriter (Alex Cattoni, Copy Posse)
- Advanced Copywriting Training (Ian Stanley)
- Certified Email Marketing Specialist (Digital Marketer)
- Certified Digital Marketing Strategist (Digital Marketer)
From Overwhelmed Designer to
Marketing Strategist
I didn't become a marketing strategist because I love marketing. I became one because I had to solve it—design a marketing system that works for design professionals.
For 25 years, as a Chartered Landscape Architect I delivered high-ticket projects creating transformative outdoor spaces that enriched lives. And I loved it.
But here's what I didn't love: the feast-or-famine cycle.
When I was busy with client work, marketing disappeared entirely. Then, when projects wrapped up, I'd suddenly realize my pipeline was empty. Panic would set in. I'd scramble to network, post on social media, or reach out to past clients. Maybe I'd land a project or two. Then I'd get busy again, and marketing would slip off.
Feast. Famine. Repeat.
One day, it hit me: The problem wasn't my design skills. The problem was that marketing required consistency, and I didn't have a system that worked on autopilot while I was consumed by design decisions.
So I decided to solve it. I invested thousands of dollars and hundreds of hours studying under the best in the business. And then something remarkable happened: I discovered a superpower.
As I implemented these strategies in my own landscape architecture business, my feast-or-famine cycle smoothed out. My calendar filled with qualified consultations. My proposals converted at higher rates. And best of all? I stopped chasing clients. They came to me—pre-educated, pre-sold, and ready to invest.
But something even more profound happened: I realized I could be of better service to more people by teaching designers to market systematically than I ever could by designing one garden at a time.
That's why I founded Hello Pigeon Studio.
I'm not a generic marketer who happened to stumble into the design niche. I'm a 25-year industry insider who understands the long sales cycles, high-ticket psychology, and feast-or-famine struggles of running a design practice. And I'm a specialist with depth and breadth—deep email marketing expertise combined with broad strategic knowledge across digital marketing.
When you work with me, you're working with someone who has walked in your shoes. I know the feast-or-famine struggle. I know the long sales cycles. I know what it takes to build a systematic client pipeline that works—because I've done it myself.
Ready to Build a Predictable Client Pipeline?
If you're tired of the feast-or-famine cycle, let's talk. I'll show you how to build a marketing system that fills your calendar with qualified consultations—while you focus on what you do best. Book a free strategy session and we'll map out exactly what your business needs.
Start Small, See Results
Our Email Kickstart program gives you a complete email marketing foundation in 90 days. After you see the results, most clients upgrade to our Pipeline Builder retainer—or you can manage the system yourself. No pressure, just results.